Our Work

Organization Labels

Nothing says spring cleaning like Nesty organization labels!
Need

For our first touchpoint of 2022, we wanted to provide our agents with a clever way to connect with their clients and stay top of mind as the spring market warmed up.

Process

A common practice in the spring is to tidy up, clear out, and organize your home. To help support our clients in their efforts, we decided to provide them with beautifully designed organization labels and some inspiration for different ways they could use them in their homes.

The late winter months into early spring can feel a bit dull. To brighten up people’s spirits, we focused our designs on bold pops of color and pattern. When personalizing their cards, agents were able to select one of three unique designs, each focused on a different organizational theme, Decluttering 101, Prep to Sell, and Room Reorganization. From there, agents could add in a personal message along with any of their own organizational tips and tricks .

Within each of the three card designs included a URL that would take the clients to our digital organizational experience. Here they could find our 30-Day Clean Up Calendar, a two helpful blogs, A Step-By-Step Guide to Organizing Your Home and How to Declutter Your Home for Selling. Last, but certainly not least, they could tune in to power-hour cleaning playlist on Spotify!

Just got off the phone with a homeowner I sold a condo to six or seven years ago... she said "we didn't hesitate to call you, because you've done such a good job keeping up with us all these years! Happy Nest Agent
Outcome

This mailer allowed our agents to send a cleverly designed and well-timed reminder of their real estate expertise as the spring market started to pick up.

Back To All Work