“Let It Snow” DIY Banner
Since we had no place to go…Let it Snow!
Each winter season, we strive to send our clients something thoughtful to engage with and use in their home.
When concepting our global marketing materials, we work to ensure every mailer we send through our Friends of Nest program — from semi-annual market reports to NEST Magazine — is useful, entertaining, and inspiring. A lofty goal, perhaps, but for our winter mailers, we like to go one step further: make it engaging with a built-in activity.
The goal is to mail every Nest client a craft or project they can do to relax, celebrate, or give the family something to do for fun around the table. During one particularly memorable holiday season, we landed on a wintery DIY bunting banner kit, that unfolds to read “Let it Snow.”
The banner kit was mailed in one of four beautifully designed holiday cards Nest agents could choose from, along with a personalized message inside. With thick-cut letters that could be decorated with markers, stickers, stamps, rhinestones, or simply left a beautiful snowy white, clients could hang it up in their home in whatever space needed a little extra cheer, such as a mantle or a doorway. Importantly, the quality of the piece allowed clients to take the banner down and store it with the rest of their decorations once the snow melted and flowers started to bloom.
With Nest locations spanning across a variety of geographies and climates, we had to be creative when it came to the winter mailer. While not every location may see snow each winter, we thought the phrase is well-loved and often used enough to make it practically universal. Plus, an added benefit of DIY kits is you can really make them your own. We loved seeing how all of our clients brought the “Let it Snow” banner to life to help celebrate the season.
The “Let it Snow” banner became a frosty favorite by encouraging clients’ creativity.
